Design systems, product design, illustration, design engineering, and shipping quality at speed.
Hi, I'm Tim.
I build scalable UI foundations at WiseTech Global and consult with teams using AI-enabled workflows to close the gap to production.
I’ve spent the last decade designing across agency work, B2C products, and now enterprise logistics. That range has made one thing pretty clear to me: the best design is desirable. It feels good to use, it reduces friction, and it holds up under real constraints.
I operate as a lead by setting the bar and making it shippable, turning direction into system-level foundations teams can adopt. I work closely with engineering and product, with AI deeply integrated into how I explore, iterate, and ship. I’m available for consulting from advisory through to hands-on delivery, particularly around UI foundations, product cohesion, and raising the quality bar across complex interfaces.
Leading the next chapter of WiseTech’s design system behind the web framework and platform direction. I’m shaping the visual and system strategy for a multi-brand, multi-product portfolio, from foundations and tokens through to patterns, templates, and governance.
A big part of the work is making flexibility real without letting the system fragment. Accessibility and theming are treated as non-negotiables, and documentation is structured so teams can ship consistently, including in AI-assisted workflows.
Led end-to-end product design for global betting and casino experiences, partnering closely with product and engineering across time zones. I coached a team of designers and introduced system patterns and workflows that improved consistency and throughput. This included measurable lifts in CSAT (4.28) and a 66% improvement in design-to-development handoff efficiency.
View case study (coming soon)Designed and tested digital products across client engagements, from early workshops through to validated outcomes. I built design system foundations to improve consistency and reduce design-to-development friction. I also facilitated usability testing and translated qualitative insights into practical product improvements.
Designed mobile and web experiences and motion assets for blue-chip clients, collaborating in a lean team to take concepts through to launch with polished UI and interactions.
Billy Blue College of Design
It’s the short, recurring deadline. The little finish line that shows up fast enough to create urgency without feeling impossible. I stop negotiating and I start. I’ve seen research looking at structured Pomodoro-style breaks versus self-managed breaks, and it lines up with my lived experience. Structure helps with effort regulation and follow-through.
moreI built FolioLite as a free, lightweight portfolio template for generalists who want a clean personal site without platform lock-in or ongoing fees. Clone it, swap in your content, and deploy to Vercel.
It’s built with Next.js, React, TypeScript, and Tailwind, with content managed through simple TypeScript objects. No CMS, no markdown pipeline, and it includes solid accessibility basics like semantic structure, visible focus states, and sensible heading hierarchy.
