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Scaling product design across global betting and casino experiences.

Product Design, Design Systems, Team Leadership, Design Operations

Case Studies

Superclient

2019 – 2024
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End-to-end product design for a flagship betting platform, covering design system foundations, cross-timezone collaboration and measurable gains in customer satisfaction and delivery efficiency.

View case study (coming soon)

Betslip & Rewards

May 2023
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Designing the sportsbook checkout experience around confidence, control and promotional value. This case study covers how we brought rewards into the betslip as part of the customer’s decision, not a separate marketing layer.

View case study (coming soon)

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